Having clear goals is powerful — sometimes in ways we cannot imagine. I had hoped to reach one new, non-library person at the South by Southwest Interactive conference. That one person happens to write for Time Magazine!
There’s no need for me to introduce the piece — Harry McCracken captured everything, perfectly:
http://techland.time.com/2012/03/11/sxsw-the-fate-of-libraries/
The session was great — 50 folks attended in a room set up for about 330. At SXSW, where the competition for attendance is intense, I was thrilled to have 50 people attend a session about library advocacy!
Want to see the slides? Head over to the Resources page!
**New 4/2/2012** A podcast of the talk is available here. Yowsa!
**New 5/16/2012** Library Journal has a nice article about SXSW here.
**New 5/25/2012** A video from a 5-minute version (For Ignite Fort Collins) is available here.